SEO and Strategic Web Marketing

Brace Rennels

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Top Stories by Brace Rennels

Businesses in the southeastern United States have been hit hard with hurricanes in the last few years, and 2008 was no exception. As a project manager and CBCP for over 1600 disaster recovery deployments I can share real examples of how entire data centers were failed over to the DR operations center in preparation for hurricanes, while others (due to poor planning) did not have the same success. Those that were successful were efficient in organizing the RTO of their communication servers which helped them prioritize the recovery efforts as well utilize creative testing procedures in order to not disrupt normal business activity. The first priority of a BCP is to ensure the safety of the employees, but being able to communicate to those needed is also an important step for successfully executing a BCP. Because of this preparedness many businesses I have heard from ... (more)

10 Tips for Recovering Data After Loss

So, you have just lost your most business critical application or worse yet the entire data center. What do you do? Unfortunately I have experienced these exact situations more than I would like but here are ten tips to get you through and more importantly what not to do. 10 Tips for Data Recovery Don’t panic and remain calm! If there is a disaster event the priority number one of any business continuity plan is to ensure the safety of the employees. Evaluate the disaster! The best business continuity plan is the one that doesn’t have to be implemented and being able to quickly ev... (more)

A Pandemic Exercise - Telecommuting & Will the Infrastructure Support It?

I attended a pandemic exercise at Northeastern University last year that was really enlightening and timely considering the latest information about the “swine flu”. Although far from a pandemic at this time, the CDC is taking preventative measures by communicating with the general public what they can do to avoid becoming ill. Here are a few tips that can help spread the transmission. Hygiene- Wash your hands, it sounds insignificant but good hygiene can prevent the transmission by touching objects that others who have the influenza have also touched. Avoid any hand to mouth, e... (more)

Cloud Computing: What It Is and How to Use It

Enterprise Cloud Track at Cloud Expo If you listen to the IBM advertisements on television “The Cloud” is described as a “workload optimized service management platform” but what does that mean? Basically, in the most simplistic form, the Cloud is a virtual data center. That is it! People often ask me to explain what it is, how it is used and why is it so popular? Usually, to avoid the deer in the headlights look by trying to explain what an optimized workload is, I will usually explain that it is a virtual data center. However, there are unique characteristics that allow it to ... (more)

Five Misconceptions About Social Media Marketing

Actually, it isn't funny it is kind of sad at the number of organizations who still don't understand the value of social media marketing. I have probably met with a dozen companies, founders and senior level executives who have all said. "I don't get it" or "Our company isn't ready for social media" or worse yet just aren't capitalizing on the social media programs they already have in place. So here are 5 misconceptions about social media marketing. 1.) It is a stand alone marketing program - Wrong. Social media is a complimentary marketing option to help supplement and promote... (more)