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Brace Rennels

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Conflict Prevention via Transparent Communication

Opinions are like belly buttons, “Everyone Has One”. Word will get out about that you have executive sponsorship, funding and or a plan that may change how others will work and believe me there will be no shortages of opinions. You will find that many of the stakeholders, you need to work with will want to ensure their pet projects and or features get escalated to the top of your backlog list and will be one of many obstacles your team will face. There is a delicate balance on how to handle to help manage these obstacles but don’t get frustrated if one of the stakeholders escalates to their executives. You can’t stop that and actually, it makes that person look unprofessional that they aren’t able to work with you and in all reality the executives don’t want to hear it. The executive team will have an expectation of you that you are engaging that person and will resolve without their involvement. As a team leader they expect that you will come to the table with solutions and updates not conflicts and issues. Learn this fast otherwise you could see yourself replaced if things can’t be resolved. So, you know there will be opinions and escalations that will happen so how can you address it. Lesson number one, Transparent Communications!


Filed under: Collaboration Marketing Strategy, Community Strategy, Customer Experience, Executive Leadership, Marketing Communication, Marketing Strategy, Omni Channel Marketing Strategy Tagged: Avoiding conflict with transparent communication, collaboration and communication strategy , executive engagement and transparent communication, How to leverage transparent communication, managing obstacles with transparent communication, stakeholder engagement

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Brace Rennels is a passionate and experienced interactive marketing professional who thrives on building high energy marketing teams to drive global web strategies, SEO, social media and online PR web marketing. Recognized as an early adopter of technology and applying new techniques to innovative creative marketing, drive brand awareness, lead generation and revenue. As a Sr. Manager Global of Website Strategies his responsibilities included developing and launching global social media, SEO and web marketing initiatives and strategy. Recognized for applying innovative solutions to address unique problems and manage business relationships to effectively accomplish enterprise objectives. An accomplished writer, blogger and author for several publications on various marketing, social media and technical subjects such as industry trends, cloud computing, virtualization, website marketing, disaster recovery and business continuity. Publications include CIO.com, Enterprise Storage Journal, TechNewsWorld, Sys-Con, eWeek and Peer to Peer Magazine. Follow more of Brace's writing on his blog: http://bracerennels.com