SEO and Strategic Web Marketing

Brace Rennels

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Bridging the Gap between Virtual and Physical Marketing

As my web master use to tell me “It isn’t Rocket Science”. Many companies are still looking for ideas on how to bridge the gap between traditional marketing events and virtual audiences. Back in December a large healthcare company contacted me about community and collaboration marketing and I shared a few thoughts. They then went and hired an agency who didn’t have any experience in this area who contacted the vendor. Guess who the vendor reached contacted to speak with the agency on how to do this? I love irony. So, without giving away my secret sauce here are a few things I have done that have been successful.

  • Social Contests
  • Virtual Events
  • Bridging the Gap with Gamification

All of these concepts are pretty logical it is a matter of identifying your audience and providing content and activities they would be interested in participating. Engagement and participation is the key and if done right it will not only help bridge the gap between traditional and collaboration marketing it will expand your share of voice, increase brand awareness and help build a community of advocates who are passionate about your company. I’ll dive into more details about each one of these items and examples of what we did to help bridge this gap in my next few posts.

If you don’t want to wait for my next posts and want to know more you can connect with me via linkedin and Twitter and am available for select consulting opportunites.

 


Filed under: Brand Advocacy, Collaboration Marketing Strategy, Community Strategy, Marketing Strategy, Omni Channel Marketing Strategy Tagged: 3 steps to virtualize marketing engagement, Bridging the gap between physical and virtual marketing, collaboration and communication strategy, Omni Channel Marketing tactics and strategy, virtualizing physical marketing events

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Brace Rennels is a passionate and experienced interactive marketing professional who thrives on building high energy marketing teams to drive global web strategies, SEO, social media and online PR web marketing. Recognized as an early adopter of technology and applying new techniques to innovative creative marketing, drive brand awareness, lead generation and revenue. As a Sr. Manager Global of Website Strategies his responsibilities included developing and launching global social media, SEO and web marketing initiatives and strategy. Recognized for applying innovative solutions to address unique problems and manage business relationships to effectively accomplish enterprise objectives. An accomplished writer, blogger and author for several publications on various marketing, social media and technical subjects such as industry trends, cloud computing, virtualization, website marketing, disaster recovery and business continuity. Publications include CIO.com, Enterprise Storage Journal, TechNewsWorld, Sys-Con, eWeek and Peer to Peer Magazine. Follow more of Brace's writing on his blog: http://bracerennels.com